A new bundle from Bell: Internet access with poutine
I have bad news for Bell. On our campus, those steaming piles of french fries and gravy didn’t help convince any of my students that Bell has the “best Wi-Fi” or the best anything. And I have detailed files to prove it.
Poutine aside, why would Bell’s marketing department create an association between students resenting their roommates and students signing up for Wi-Fi? Well, first of all because Bell is counting on nobody actually knowing what the hell the “best” Wi-Fi would look like. Wi-Fi is a highly unpredictable technology whose performance depends on many factors out of Bell’s control, from the composition of walls to the type of data being transferred, the age of the router, the extent of bandwidth sharing and so on.
Meanwhile, there’s no clear value proposition for a commodity like bandwidth, except variations on “We’re the Best, period.” So Bell is betting that its brand equity will be enough to get people signing up, even as it’s getting its ass kicked in the Internet access market by Rogers. Bell has other trucks cruising around my neighborhood with another peremptory message slapped on the side: “Bell Internet. Perfect for laptops.” Continue reading →
“The single biggest problem facing education today is that our Digital Immigrant instructors, who speak an outdated language (that of the pre-digital age), are struggling to teach a population that speaks an entirely new language.” –Marc Prensky, 2001 (creator of the “digital natives” concept)
“Multitaskers are terrible at every aspect of multitasking.” –Clifford Nass, 2009
Almost four years ago, I launched a radical new approach to teaching my courses. I began confiscating student phones for the duration of every class.
Let’s pretend her name was Kathy. I kept issuing the usual pleas to her – and everyone – to stay off their phones, as it’s hard to participate in a seminar discussion when you’re typing Facebook likes. Kathy was worse than most, so I moved her to a seat directly in front of the lab podium. But even when I was hovering, she kept typing furiously, like I was invisible. She was the last straw. Neither my ego nor my pedagogy could take it any more.
Where phones go to facilitate the learning process (COMN 4520)
Around the time I started my full frontal phone attack, I posted the first of three items on dumb things you can do with smartphones, in September 2011. I took it for granted that thousands of other instructors faced the same problem every time they walked into a classroom. But I figured I had a particularly good reason for my phone strategy. I was teaching liberal arts undergrads how the Internet works. Continue reading →
Fresh evidence from Akamai about Canada’s lousy broadband speeds
Time now for some empirical evidence, featuring Akamai’s recently published State of the Internet report for Q2 of 2014.
Akamai’s Intelligent Platform is a cloud computing technology that operates in some 90 countries around the world. Because of the scale and sophistication of its operations, it collects and analyzes huge amounts of real-time (not advertised) data about broadband speeds and related variables (based on roughly two trillion requests for Web content every day). Akamai includes in its analysis every country from which it receives requests for content from more than 25,000 unique IP addresses. Currently that’s 139 countries.Continue reading →
1 – Data caps. Not quite a breaking news update (on my caps comments at the end of this post), since this story appeared in Ars Technica on March 13. “Time Warner Cable has been offering customers $5 monthly discounts in exchange for giving up unlimited data for the last couple of years, but almost no one has taken the company up on its offer.” In fact, only a few thousand of TWC’s 11.5 million customers have done so.
Here’s the deal: any TWC sub who wants to save the $5 a month can do so by cutting their cap from unlimited to… 30 GB! Jon Brodkin does the math and figures that three months of “excessive” Internet use and that sub loses a year’s worth of savings. The USA’s second most-despised ISP (after Comcast) has a story for that. CEO Rob Marcus claims his customers must value unlimited – duhdoy. Continue reading →
Infographic released by TekSavvy in February, from omnibussurvey by IDC Canada
(Please see previous post for the setup to this one)
In early February, TekSavvy released the results of five survey questions fielded by IDC Canada on its behalf, which probed for attitudes to Internet service among Canadians. In keeping with its White Knight role, the maverick ISP is not only going Ottawa one better on the research. TekSavvy also took the opportunity to launch a new tool to help customers navigate the decisions involved in choosing a particular access plan. They call it Find Your Plan and apparently people like it.
I spoke recently about this initiative to Tina Furlan, TekSavvy’s Director of Marketing and Communications, and the brains behind last year’s dramatic rebranding. The two main questions on my mind concerned a) why her team decided to plunge into the research game, and b) were they surprised by the results. Tina points out that TSI’s subscriber base across Canada (for all services) is now close to 270,000. Naturally, with that kind of growth, its traditional customer base of younger, techie males has broadened into a more mainstream and technically unsophisticated group, the very end-users who are especially puzzled and frustrated by all the bafflegab ISPs usually throw at them. Continue reading →
Infographic released by TekSavvy in February, from omnibus survey by IDC Canada
How much do you pay each month for Internet access? What speed tier are you on? What’s the size of your data cap? Is it measured in bits or bytes? Can you complain to the CRTC about your ISP? Do you have any idea what I’m talking about?
We get the ISP we deserve
To the wonks with a vested professional interest in these questions, it’s hard to believe most people don’t know the answers – in fact, don’t know what the questions mean in the first place. Part of the puzzle comes down to a simple matter of caveat emptor: why would anyone pay year in and year out for a pig in a poke? Especially when that particular pig keeps growing in importance. We all pursue a wide range of critical activities online, like education, government services and job searching. We’re also spending more and more money on communications services (as the CRTC noted last fall, Canadian families spent an average of $185 each month on communications services in 2012 , up from $181 the previous year). Continue reading →
“We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” — Roy Amara (d.2007)
In January, I participated in the latest edition of the experts survey on the future of the Internet, brainchild of the Pew Internet Project and Elon University’s Imagining the Internet Center. Some takeaways from grappling with the latest survey:
It’s been increasingly difficult from year to year to think through the tangle of issues associated with online life (I answered only 5 of the 8 questions on this survey);
Trying to look ahead a decade made me think a lot more about the present-day than the future.
My mood was pessimistic, and the theme that kept coming up was the inevitable fragmentation of the global public Internet.
The Pew-Elon Survey on the Future of the Internet, now in its sixth edition, collects responses from 900-odd participants around the globe on eight questions (originally 10), focused on the leading controversies of the day. The participants comprise a motley collection of thought leaders, technologists, entrepreneurs, futurists, academics, axe-grinders and experts of many stripes. The first edition of the survey was launched in 2004. Continue reading →
Bricks and mortar with window, Spitalfields, London E1, August 2013
How can the CRTC do a better job?
As I argued in the previous two posts, the CMR doesn’t have a life of its own; it reflects the CRTC’s larger priorities. The big one here is research and evidence-based policymaking. A close second is the Commission’s still awkward fashion of trying to reach out to the little people – i.e. anybody besides the inner circle. Here are my suggestions for how it can do what it apparently wants to do, only better:
1 – Stop wasting money on online consultations. Redeploy it for real consumer research. Online consultations aren’t just a waste of money; they can also be highly misleading. One reason for their being unrepresentative is that online “surveys” of the public can’t reach Canadians who aren’t online to begin with. Unfortunately, the Commission isn’t going to find any new money for research, not as long as it sticks to the current Expenditure Profile. As shown in the graph below, the Commission’s spending is pretty much flat from 2009 to 2016, especially if these figures were converted to constant dollars…