Must-carry TV: putting viewers last in the US and Canada (1)

57_Channels_(And_Nothin'_On)Highlights The CRTC is moving ahead with its must-carry decisions for 22 niche TV channels on the basis of whether they are of “exceptional” importance to Canadian culture (public hearing begins April 23). Canadian TV subscribers will be forced to pay for all of the services that succeed, without any regard for their viewing preferences. This approach suits the old media guard perfectly, because it guarantees a revenue stream even for channels few people are watching. While American consumers are being subjected to the same abuse, their TV world is being revolutionized from two directions. 

First, OVD upstarts like Netflix are demolishing the idea that broadcasters should control viewing. Netflix is enhancing viewer choice by e.g. posting an entire season’s episodes all at once, in some cases of shows it has financed. Second, a backlash is under way in the US against the market power that limits choice and picks consumers’ pockets. Even US pay-TV distributors are fighting program providers that bundle their popular fare with channels nobody wants. Meanwhile, Canada is clinging to an outmoded cultural ideology that will bring about exactly the opposite of the intended effect, by chasing viewers out of the regulated broadcasting system and into the waiting arms of Netflix, YouTube and the Pirate Bay.

house-of-cards

The absurdity of force-fed bundling: follow the money

Before I get to the CRTC’s must-carry proceeding, I want to touch on the debate raging in the US over whether TV subscribers have a right to “à la carte” service – the ability to choose only the channels they want from their service provider, as opposed to being obliged to take bundles of channels they don’t want but have to pay for anyway. Channel bundling is the subject of an article that appeared in the Wall Street Journal in late February, entitled “New Attack on TV Bundles” (here, pay wall). Continue reading