As we discussed last time, shopping for an ISP is a fraught endeavor. The numbers you get, if you can get them, never sit still for long. And even if they do, making comparisons between ISPs as you look for a deal is usually all apples and oranges. Ironic when you consider that this kind of competitive product research has become a way of life for North American shoppers, precisely because of how readily information can be obtained online.
The “up to…” gotcha
For their ISP reports, our student investigators had one other task after getting plan details: capturing actual speeds from their current ISP so as to compare them to advertised speeds. Like the other information gathering on this assignment, the speed tests have a dual purpose. One is to sharpen the student’s grasp of technical concepts; the other is to sharpen their assessment of the ISP’s performance.
Tests of the kind we’re interested in typically measure three variables: download speed; upload speed; and latency (see below). One of the tricky features of advertised broadband speeds is that ISPs always qualify them as “up to” – no guarantees. There are many reasons for this, legit and otherwise. Continue reading