Update with correction: TekSavvy’s marketing chief, Tina Furlan, tells me the company has lowered its DSL prices, on average, by $7.50. That translates into a drop of 18%, which I’ve now indicated in the revised title. I went ahead with 28% originally, which is the drop in my own service tier, as explained below. That average is still very impressive in a part of the world where we only ever hear about price increases. I’m assuming some TSI customers will now feel able to move up to a faster service, especially in the uplink, which has always been the choke point in the asymmetric residential last mile. One meg up, which runs typically at about 750 kbps, is just no good for the kinds of data we’re becoming accustomed to, like multi-meg email attachments.
Anyone who’s ever spent more than 5 minutes reading this page knows I’ve spilt a phenomenal amount of ink over the miserable state of broadband in Canada – not that I’m alone. In addition to some of the world’s highest prices, we put up with unacceptably slow speeds, shitty customer service, off the graph latency, way too little fiber, and marketing that deliberately confuses and misleads. Then an email arrived this morning from TekSavvy. Just before we get to their unbelievably good news, here’s a clip that sums up the status quo like a punch between the eyes. It’s from the US, but don’t tell that to Bell or Rogers (speaking of which, when I ran this at one point, the Google ad was for… Rogers Home Monitoring, yowzer!).